Tag Archives: wedding photographers in Boston

Opening a Restaurant? Here’s one mistake not to make…

19 Feb

It’s not an uncommon dream to want to start a restaurant… I admit, it’s definitely something I fantasize about from time to time, particularly when I’m resting happily after a successful dinner party.  And there have definitely been a number of beer-aided discussions of exactly what it would look like if I were to create my own menu for any of the London pubs that we frequent when we’re visiting our family and friends (Main takeaways from these brainstorms: fewer overcooked, gray hamburgers and more buffalo wings!)

Unfortunately, as easy as it is to dream about, actually opening and running a successful restaurant is incredibly difficult. Hundreds of articles, books and blog posts discuss how and why restaurants don’t succeed.  The commonly held myth that 9 out of 10 restaurants fail in the first year has since been replaced by the data-backed statistic that approximately 60% don’t make it, but that’s still an edgy number onto which you might pin your dream.

Articles related to starting a restaurant:

These days, the recipes can only get you so far.  Any new business, particularly a small business coming into an already crowded market, needs a good marketing plan.  One of the best ways I’ve been taught about marketing is also one of the simplest:  To market effectively, don’t think about how you would sell your product or service, rather think about the value of the product or service, and market that. For example, if you’re trying to market a house cleaning service, instead of trying to sell a clean bathroom and laundered clothes, think of yourself as selling potential clients free time with their families, lower stress when they have fewer things on their to do list, and a relaxing environment to come home to.

As part of a good marketing strategy, you’ll need a website, a social media presence (i.e. Twitter, Facebook, etc) and print materials, and part of creating a strong set of online and hard copy marketing materials is getting the photography right.  A surprising number of websites, pamphlets and menus have poor photos, which can make a business look tired, dated, and put them at a disadvantage right from the start.

There’s a pretty good amount of data that shows exactly how people look at websites – the research is fascinating and insightful:

Google results for any search string will return tens, hundreds, even thousands of items.  Potential customers and clients are not short of choices, and making the upfront investment in professional photography for your business helps you present a professional and polished image, which keeps people reading your site or materials, and increases the chance that they will inquire about your services or products.

Roberto Farren Photography has recently launched a new branch of his photography business, specializing in capturing the architectural and interior design of your space, as well as the details of your small business.  Get in touch to see how professional photography can be the first step in creating a successful marketing strategy, and give your small business the best possible chance of success!

RFP Architecture, Interior and Landscape Photography


Welcome to ‘Assisting Bob’ – Roberto Farren Photography

17 Jun

My work life, while enjoyable and fulfilling to me, is not particularly exciting (at least on paper).  I have an educational/administrative role at a hospital whose clinicians and researchers are compassionate, dedicated, and at times, revolutionary.  I work Monday through Friday, 9:00-5:00 at a job I enjoy, but one that has nothing to do with weddings, photography, or charming Englishmen.

But on the weekends, I get to dabble in all three, as I assist my husband, Roberto Farren of Roberto Farren Photography as he photographs weddings throughout Boston, Massachusetts, and New England.

Roberto Farren Photography

The wind lent a hand for this stunning shot at Chris and Sara’s recent Boston wedding.

I’ve got little skill with the camera, but what I CAN do is organize humans.  In addition to superior upper body strength (stop laughing, I’m actually quite strong) and the ability to turn into a walking coat-rack when the bridesmaids get chilly, my role as the photographer’s assistant largely revolves around human wrangling.  I count down the minutes and seconds until aisle-time to allow for Roberto to have as many photographs as possible with the Bride before she becomes a “Mrs”.  I politely extract the best man from the bar when he is needed for photos.  I chase down cuff links for the groom so he has no chance of accidentally peeping his bride-to-be before the sneak peak.  I’ve also been known to bustle when the mother of the bride’s fingers are shaking too much to find the always-tiny buttons (“Hi, it’s nice to meet you, I’m Erin, and I’m assisting Roberto today… I’ll just be climbing under your dress for a moment….”).  I am the keeper of the shot list, the finder of elusive great aunts, and the soother of cranky babies.

I’ve made that sound a lot more important than it is, but I do love assisting.  I get to work with my husband, and watch him capture wonderful wedding photographs, which is a delight in itself.  As a wedding photographer, he sees things in ways that sometimes don’t even make sense to me.  His artistic eye is so unique that whether he is photographing families, landscapes, or wedding portraits, I am often overwhelmed by the difference between what I’m seeing with my own eyes, and what he can capture through his lens.

Roberto Farren Photography

Assisting during landscape photography usually involves patience, comfortable shoes, and insect repellent, but it’s worth it!

Most of the day, I won’t be directly needed, as Roberto gets into the zone and will only need me for the odd lens change or lighting assist.  This means that I get to spend a good deal of the wedding day people watching, and taking in the traditions, details, and happiness of the day.  I’ve cried happy tears at every single wedding that I’ve assisted (my record is six times in one wedding) and I am always struck at how lucky we are that, despite the stress and planning that is involved in many weddings, we get to work in an industry that celebrates love, happiness, and people that literally can’t live without each other.

This blog is going to touch a bit on wedding photography, but mostly I’ll be writing about the things that make me tear up, the wonderful diversity of wedding traditions we observe, and the moments that take my breath away at weddings.

Happy reading!


Roberto Farren Photography