Tag Archives: Boston

Architecture and Interior Photography – Unique, sustainable homes

4 Jun

My husband, Roberto Farren, is an architecture and interior photographer that works with realtors, contractors, interior designers and architects to capture residential, business and landscape photography.  Motivated by his love and skill of landscape photography, Roberto is establishing himself as a professional architectural photographer in the Boston and New England area.

As such, our car-based travels have taken on a new feature. Gone are the days of the license plate game, Punch Buggy, or my favorite, dozing in the front passenger seat.  Instead, we are constantly on the lookout for unique homes, restaurants, or businesses that Roberto might photograph.  He recently photographed the excellent Carrie Nation Cocktail club and speakeasy in the Beacon Hill neighborhood of Boston, as well as a Brookline, MA home that had a secret wine cellar hidden behind a false bookshelf.

Recently, however, I’ve become obsessed with a type of home that I didn’t even know existed: the Shipping Container home.

Sleek and modern looking, with way more light than you’d think, these structures are made of multiple recycled shipping containers joined together and updated.

There are a number of things to think about if you’re considering using shipping containers in a build, including the availability and location of containers, heating/cooling/ventilation, and finding local vendors that are skilled and experienced in this type of construction, but if you can pull it off, you might just end up with an incredibly unique space that is secure, green and economical!

Some additional reading on this type of home/build can be found here:

If you’ve got a shipping container home or build that you’d like to have photographed, get in touch with Roberto to discuss options!

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Opening a Restaurant? Here’s one mistake not to make…

19 Feb

It’s not an uncommon dream to want to start a restaurant… I admit, it’s definitely something I fantasize about from time to time, particularly when I’m resting happily after a successful dinner party.  And there have definitely been a number of beer-aided discussions of exactly what it would look like if I were to create my own menu for any of the London pubs that we frequent when we’re visiting our family and friends (Main takeaways from these brainstorms: fewer overcooked, gray hamburgers and more buffalo wings!)

Unfortunately, as easy as it is to dream about, actually opening and running a successful restaurant is incredibly difficult. Hundreds of articles, books and blog posts discuss how and why restaurants don’t succeed.  The commonly held myth that 9 out of 10 restaurants fail in the first year has since been replaced by the data-backed statistic that approximately 60% don’t make it, but that’s still an edgy number onto which you might pin your dream.

Articles related to starting a restaurant:

These days, the recipes can only get you so far.  Any new business, particularly a small business coming into an already crowded market, needs a good marketing plan.  One of the best ways I’ve been taught about marketing is also one of the simplest:  To market effectively, don’t think about how you would sell your product or service, rather think about the value of the product or service, and market that. For example, if you’re trying to market a house cleaning service, instead of trying to sell a clean bathroom and laundered clothes, think of yourself as selling potential clients free time with their families, lower stress when they have fewer things on their to do list, and a relaxing environment to come home to.

As part of a good marketing strategy, you’ll need a website, a social media presence (i.e. Twitter, Facebook, etc) and print materials, and part of creating a strong set of online and hard copy marketing materials is getting the photography right.  A surprising number of websites, pamphlets and menus have poor photos, which can make a business look tired, dated, and put them at a disadvantage right from the start.

There’s a pretty good amount of data that shows exactly how people look at websites – the research is fascinating and insightful:

Google results for any search string will return tens, hundreds, even thousands of items.  Potential customers and clients are not short of choices, and making the upfront investment in professional photography for your business helps you present a professional and polished image, which keeps people reading your site or materials, and increases the chance that they will inquire about your services or products.

Roberto Farren Photography has recently launched a new branch of his photography business, specializing in capturing the architectural and interior design of your space, as well as the details of your small business.  Get in touch to see how professional photography can be the first step in creating a successful marketing strategy, and give your small business the best possible chance of success!

RFP Architecture, Interior and Landscape Photography

Architecture and Interiors: Travel photography

18 Feb

One of our favorite thing to do, budget and time permitting, is to travel.  Roberto (of Roberto Farren Photography) and I have been together nearly 10 years, and our relationship is almost based on travel. I am from New England, and was living here when we first met.  Bob is a Londoner by birth, and we met while I was on vacation in England, looking at schools to apply to for my Masters program in Educational Psychology. Our first year together was spent over 3000 miles apart, but we still managed to see each other nearly 20 times, with Roberto visiting Boston a dozen times, me traveling to London 6 times, and meeting up in Portugal and Paris as well.

After that first year, we have always lived in the same country, but we’ve continued traveling together ever since!  We’ve added Germany, Spain, Scotland, Austria, Belgium, Slovakia and a number of new places in the US to our list.  We’ve also learned a lot about traveling from each other.  I come from a family where every last minute is planned, and not a site is left unseen, even if you’re seeing it from the car at 60 miles per hour.  Bob’s style of travel is to plan nothing, and experience cities by sitting in cafes and bars, trying out the language (he’s incredibly talented at picking up foreign languages), and speaking to locals. Together, we’ve found a happy medium that works great for us. I get to plan a few key sites/museums/neighborhoods that I want to visit, and in between, we relax, eat and drink in small bars and cafes.  It’s the best of both worlds!

As much fun as I have snapping away with my point and click, it’s never my photos that end up on our walls, and it’s definitely not mine that we look at when we’re feeling like taking a walk down memory lane. Architectural photography and landscape photography aren’t nearly as easy as finding a beautiful view, a stunning building or a gorgeous sunset.  I can stand behind Roberto and take the “same” photo, but the results will be entirely different.  It takes patience, timing, a knowledge of composition, an understanding of light and exposure, and a huge amount of technical expertise to capture the images he takes home from our travels.  His photographs have such warmth and vibrance that I am immediately back at that moment.  Whether I’m shivering on a lobsterman’s dock in Maine, or drinking beer in the sun in a small village in Portugal, I’m brought back to the sights, smells and laughter that we’ve had on our wonderful travels together.

I’m thrilled that Roberto has now launched a new branch to his photography business, and in addition to shooting weddings and events, he will now be shooting architecture, interiors and landscape over at RF Photography.  More on his new venture to come!

Wedding Music – More First Dance Songs

13 Aug

I enjoy writing these music posts… as a photographer’s assistant for Roberto Farren Photography, I’m often involved in logistics, people, and details.  However it’s the speeches and the music that are often what really sets the tone for the celebration, makes people slow down, and more often than not, tear up. Here are a few more of my ever-growing list of top first dance songs:

  • For once in my life, Stevie Wonder – There are easily a dozen Stevie Wonder songs that could have made this list, but this one is my fave, partly because it was my sister’s first dance song, but also because it’s happy, it’s fun, and it’s easy to dance to. This song reminds me of someone that feels like they absolutely won first prize when they met their partner, and is totally unashamed of shouting it out.
  • She’s got a way, Billy Joel – Every once in a while, you get a couple that decides that one will choose the first dance song and surprise the other. If it’s a bride being surprised, this is a classic. From Billy Joel’s first album, ‘She’s got a way’ is a less peppy but very honest and loving song, and it’s a wonderful dedication to your partner as a first dance.
  • Make you feel my love, Bob Dylan, Billy Joel, Adele, Garth Brooks, Shawn Colvin, Neil Diamond, etc – A song that works for any couple, regardless of what type of music you like! Not everyone is a fan of Bob Dylan’s singing voice, but it is undeniable that he is one of the best songwriters ever, and gosh, does he nail it with this song. This song isn’t about standing on the roof shouting, it’s about sitting together, holding hands, and looking into each other’s eyes. The lyrics reflect traditional wedding vows, and detail all the ways you would be there for each other as you enter your marriage.  And if you aren’t a fan of the gravelly rasp in Dylan’s later tunes, you’ve got a whole host of alternatives to check out!

And now that those three are up, three more have popped into my head… more to come!

Thanks for reading,

Erin

Don’t forget to ‘Like’ Roberto Farren Photography on Facebook.

Quote

“When I saw you I fell in love…”

8 Jul

“When I saw you I fell in love,
and you smiled because you knew.”
―Arrigo Boito

Roberto Farren Photography

Lindsay and Brian’s engagement photography session at Fenway Park and Beacon Hill in Boston.

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More songs for your first dance: Now with more ‘Bens’!

3 Jul

I quite liked writing my recent post on alternatives to traditional first dance songs for your wedding.  I was staying with my parents for the weekend, so aside from my mom being confused as to why I was tearing up at my computer early on a Saturday morning (damn you Conor Oberst), it was a fun and easy post to write.  Seconds after I posted, I started to think of loads of awesome wedding songs that I had left off, and I got annoyed with myself, and had to go back into the post and add “more to come” so that I could carry on with my day.   That said, here are my next 3 songs, in no particular order.

  • Such Great Heights, The Postal Service – I’m a little bit partial to this one as it is kind of our song, ever since I put it on the first mix tape I made for Bob when we started dating (look it up kids: cassette tape).  At the very last minute it didn’t end up being our first dance song when we were married.  Both Roberto and I are hands-down-amazing dancers, but it’s a high tempo song with a long intro and it’s a little bit difficult to dance to and unfortunately we didn’t have time to work it out.  However if you practice and pull it off, it’s an awesome, upbeat song that will definitely fill up the dance floor half way through!
Roberto Farren Photography

Lorrie and John steal a quiet moment during their recent Boston wedding.

  • Forever, Ben Harper – A really slow, quiet song – Just Ben and his guitar.  But the lyrics are lovely, and if you’re not award winning ballroom dancers, it’s definitely the kind of song you can just sort of sway to together.
Roberto Farren Photography

Colleen and Emmet’s recent Boston engagement photography session.

  • The Luckiest, Ben Folds – If you’ve got the kind of story where, like me, meeting your spouse was 98% down to happy chance, then this might be your song.  It’s super sweet, and it’s one of those songs where the lyrics manage to say exactly what you want to say.

Again, definitely more on this to come…

But for now, thanks for reading!

Erin

Roberto Farren Photography

Quote

“If a thing loves…”

3 Jul

“If a thing loves, it is infinite.”

-William Blake

Roberto Farren Photography

An eloping couple on their wedding day at the deCordova Sculpture Park and Museum outside of Boston.

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