Archive | Architecture RSS feed for this section

Architecture and Interior Photography – Unique, sustainable homes

4 Jun

My husband, Roberto Farren, is an architecture and interior photographer that works with realtors, contractors, interior designers and architects to capture residential, business and landscape photography.  Motivated by his love and skill of landscape photography, Roberto is establishing himself as a professional architectural photographer in the Boston and New England area.

As such, our car-based travels have taken on a new feature. Gone are the days of the license plate game, Punch Buggy, or my favorite, dozing in the front passenger seat.  Instead, we are constantly on the lookout for unique homes, restaurants, or businesses that Roberto might photograph.  He recently photographed the excellent Carrie Nation Cocktail club and speakeasy in the Beacon Hill neighborhood of Boston, as well as a Brookline, MA home that had a secret wine cellar hidden behind a false bookshelf.

Recently, however, I’ve become obsessed with a type of home that I didn’t even know existed: the Shipping Container home.

Sleek and modern looking, with way more light than you’d think, these structures are made of multiple recycled shipping containers joined together and updated.

There are a number of things to think about if you’re considering using shipping containers in a build, including the availability and location of containers, heating/cooling/ventilation, and finding local vendors that are skilled and experienced in this type of construction, but if you can pull it off, you might just end up with an incredibly unique space that is secure, green and economical!

Some additional reading on this type of home/build can be found here:

If you’ve got a shipping container home or build that you’d like to have photographed, get in touch with Roberto to discuss options!

Opening a Restaurant? Here’s one mistake not to make…

19 Feb

It’s not an uncommon dream to want to start a restaurant… I admit, it’s definitely something I fantasize about from time to time, particularly when I’m resting happily after a successful dinner party.  And there have definitely been a number of beer-aided discussions of exactly what it would look like if I were to create my own menu for any of the London pubs that we frequent when we’re visiting our family and friends (Main takeaways from these brainstorms: fewer overcooked, gray hamburgers and more buffalo wings!)

Unfortunately, as easy as it is to dream about, actually opening and running a successful restaurant is incredibly difficult. Hundreds of articles, books and blog posts discuss how and why restaurants don’t succeed.  The commonly held myth that 9 out of 10 restaurants fail in the first year has since been replaced by the data-backed statistic that approximately 60% don’t make it, but that’s still an edgy number onto which you might pin your dream.

Articles related to starting a restaurant:

These days, the recipes can only get you so far.  Any new business, particularly a small business coming into an already crowded market, needs a good marketing plan.  One of the best ways I’ve been taught about marketing is also one of the simplest:  To market effectively, don’t think about how you would sell your product or service, rather think about the value of the product or service, and market that. For example, if you’re trying to market a house cleaning service, instead of trying to sell a clean bathroom and laundered clothes, think of yourself as selling potential clients free time with their families, lower stress when they have fewer things on their to do list, and a relaxing environment to come home to.

As part of a good marketing strategy, you’ll need a website, a social media presence (i.e. Twitter, Facebook, etc) and print materials, and part of creating a strong set of online and hard copy marketing materials is getting the photography right.  A surprising number of websites, pamphlets and menus have poor photos, which can make a business look tired, dated, and put them at a disadvantage right from the start.

There’s a pretty good amount of data that shows exactly how people look at websites – the research is fascinating and insightful:

Google results for any search string will return tens, hundreds, even thousands of items.  Potential customers and clients are not short of choices, and making the upfront investment in professional photography for your business helps you present a professional and polished image, which keeps people reading your site or materials, and increases the chance that they will inquire about your services or products.

Roberto Farren Photography has recently launched a new branch of his photography business, specializing in capturing the architectural and interior design of your space, as well as the details of your small business.  Get in touch to see how professional photography can be the first step in creating a successful marketing strategy, and give your small business the best possible chance of success!

RFP Architecture, Interior and Landscape Photography